I specialize in digital marketing strategy, product and process development, and scaling operations.
I have managed over $5M in Google, Facebook, Instagram, and Bing spend with strict conversion goals. I optimized email campaigns reaching millions of leads. And, I have coupon and review sites rank for some of the most competitive eCommerce terms online.
I follow the latest trends in UX. And, I combine that knowledge with analysis of existing user behavior data to inform conversion rate optimization tests – thus lowering customer acquisition costs, increasing user value, and growing profits.
Coding improves my ability to work with development teams. My A/B test specs come with HTML and CSS – in addition to mockups and screenshots. And, I use MySQL to query databases for answers before submitting a report request.
Managing remote teams requires clear communication and ample documentation. I've worked with teams spread across the globe while scaling operations by organizing workflows. Did you check the Google Doc I shared for that?